Privacy Policy

Last updated: October 2025

Digital ShoutOuts Media Private Limited is committed to brand-safe and responsible advertising. We actively work to reduce the risk of ads appearing alongside unsafe, illegal, misleading, or inappropriate content. We also monitor for invalid traffic and ad fraud to protect advertisers, publishers, and users.

As part of our brand safety approach, we may use automated checks and human review processes (where appropriate) to detect and block harmful placements, suspicious activity, and policy violations, and we maintain partner standards designed to support a safe advertising ecosystem.

Brand safety controls and outcomes can vary based on campaign objectives, inventory sources, and platform capabilities; however, we continuously improve our systems to strengthen safety, quality, and trust.

Digital ShoutOuts Media Private Limited (“Digital ShoutOuts”, “we”, “us”, or “our”) is an AI-powered advertising and marketing intelligence company providing technology-driven solutions across brand awareness, interactive advertising, audience intelligence, and media activation.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when advertisements, platforms, or services operated by Digital ShoutOuts are accessed or interacted with. This policy applies across all Digital ShoutOuts products and services.

1. Information We Collect

We collect information automatically or voluntarily, depending on how you interact with our ads, platforms, and services.

A. Automatically Collected Information

When you view, engage with, or interact with advertisements or platforms delivered by us, we may collect:

• IP address (used for approximate location only)
• Device type, model, and manufacturer
• Operating system and version (Android, iOS, Windows, macOS, etc.)
• Browser type and installed mobile browsers
• SDK version and application identifiers
• Mobile carrier and network information
• Screen resolution, language, and timezone
• Advertising identifiers such as iOS Identifier for Advertisers (IDFA) and Android Advertising ID (GAID)
• Event data such as ad impressions, clicks, interactions, installs, and in-creative actions

This data may be collected using technologies such as cookies, SDKs, HTML headers, pixels, and similar tracking technologies.

B. Platform & Campaign Interaction Data

Through our platforms and partner publishers, we may also receive:

• App download and installation events
• In-app events (e.g., engagement, purchase signals, feature usage)
• Interactive creative engagement (e.g., chatbot interactions, selections, inputs)
• Campaign performance and aggregated analytics

C. Voluntarily Provided Information

We may collect personal information that you voluntarily provide, such as:

• Name, email address, phone number
• Company details
• Information submitted via contact forms, demos, lead forms, or direct communication

2. What We Do NOT Collect

Digital ShoutOuts does not knowingly collect or use sensitive personal data, including race or ethnicity, religion or beliefs, health or medical data, political opinions or affiliations, or sexual orientation. We do not use such data for advertising, targeting, or profiling purposes.

3. How We Use Information

We use collected information for the following purposes:

• Delivering brand awareness, interactive, and performance advertising
• Measuring ad effectiveness and creative engagement
• Preventing fraud, abuse, invalid traffic, and improving brand safety
• Improving platform performance, user experience, and product innovation
• Providing analytics, reporting, and aggregated insights to advertisers
• Responding to inquiries and providing customer support
• Communicating updates related to our services (with consent where required)

4. Legal Basis for Processing

Depending on jurisdiction, we process data under one or more of the following legal bases: consent (where required), legitimate interests (advertising measurement, fraud prevention, analytics), contractual necessity, and legal obligations.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable ad delivery and frequency control
• Measure engagement and performance
• Support interactive ad experiences
• Improve platform functionality

Users may manage or disable cookies through browser or device settings. Advertising identifiers can be reset or limited via device-level privacy controls. A detailed Cookie Policy may be provided separately.

6. Data Sharing & Disclosure

We do not sell or rent personal data.

We may share information only with:

• Authorized data processors and technology partners acting on our behalf
• Analytics, hosting, fraud-prevention, brand safety, and infrastructure providers
• Advertisers and agencies only in aggregated or anonymized form
• Legal or regulatory authorities where required by law

All partners are contractually obligated to maintain confidentiality and data protection standards comparable to ours.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy and to meet legal, regulatory, or contractual requirements. Data is periodically deleted, anonymized, or aggregated.

8. Your Rights

Subject to applicable laws, you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request erasure of your data
• Restrict or object to processing
• Withdraw consent where applicable
• Data portability in a structured, machine-readable format
• Lodge a complaint with a data protection authority

Requests can be made by contacting us at: legal@digitalshoutouts.com

9. Marketing Communications

We may send communications related to our services, updates, or offerings only where permitted by law and with appropriate consent. You may opt out of marketing communications at any time by using unsubscribe options or contacting us directly.

10. Data Security

We implement appropriate technical and organizational measures to protect data, including encrypted data transmission (HTTPS), secure server environments, role-based access controls, confidentiality obligations for personnel, and regular monitoring. Access to personal data is strictly limited and provided only on a need-to-know basis.

11. International Data Transfers

Where data is transferred across borders, we ensure adequate safeguards are in place in accordance with applicable data protection laws, including GDPR and India’s Digital Personal Data Protection Act.

12. Legal Disclosure

We may disclose information if required to comply with legal obligations, respond to lawful requests by authorities, protect rights, safety, or property, or investigate fraud or security issues.

13. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.

14. Contact Us

For questions, concerns, or privacy requests:
Digital ShoutOuts Media Private Limited
Email: legal@digitalshoutouts.com